"Nikki is a joy to work with. Her superpower is translating brand strategy into effective communications and meaningful content. She is a strong content copywriter and social media manager and has the know-how to take a campaign from concept through execution. ." - VP of Marketing and supervisor at JoySol/Herbal Brands Inc. 

"Nikki is a professional delight. She is creative, knowledgeable, detailed-oriented, and has amazing writing skills. I wouldn't hesitate to work with her again." - Director of Marketing and supervisor at JoySol

"Working with Nikki is like a breath of fresh air. She approaches every conversation and project from a place of depth and sophistication while remaining relatable regardless of who she's speaking to or working beside. I've learned so much from her about how to position a message or a brand, and I continue to do so now in my own business." - Former colleague at barre3, current Founder of Higher House

"It is my great pleasure to recommend Nikki Gersten McAvity for employment. We worked together in the Estee Lauder Global Communications department for several years. Nikki was an invaluable member of our team. She has a positive impact on people both internally and externally. Her determination, reliability creative vision, clever solutions and out-of-the-box thinking prove her commitment to success. Nikki is perceptive, intelligent, charismatic, a talented writer with exemplary communication skills which allows her to connect with all types of people. In addition, her original ideas and strong collaboration skills make her an important team member and impressive candidate, alike. Not least of which, Nikki is an inspiring and fantastic person to be around." -Former VP, Global Communications and supervisor at Clinique, current New York Times bestselling author and publishing consultant

"When I worked under Nikki in the New York City PR agency she founded, I got to experience firsthand what great communication strategy looks like when someone truly visionary is leading the way. If something interesting is happening in the culture, Nikki is likely to have launched it and lived it long before most of us are even aware it’s happening. She doesn’t merely tap into the zeitgeist, she embodies it. Her talent lies in her ability to distill a brand to its essence and tell its best stories through a mixture of incandescent language, brilliant visuals, and a carefully cultivated network of genuine relationships. I’ve seen her clients benefit from this gift in the form of the right exposure from the right people and platforms at precisely the right time. No one can hold a candle to Nikki’s unique, seemingly effortless ability to envision, create, communicate, and make cool things happen." -Former second-in-command at ShopPR, current VP, Communications and Community Engagement at Kering USA